Robert Murdock

I think most people are a little suspicious of the high price tag attached to large commercial re-branding and logo design projects. They look at something like this three letter wordmark for Nokia's 'Nex' division and wonder why something so simple cost so much to develop. Surely an experienced graphic designer could knock that out in an afternoon.

Richard Pendavingh May. 26, 2010 01:32 am

Robert Murdock / http://cargocollective.com/postmammal/

I think this short clip from Robert Murdock’s portfolio on PostMammal.com should clear up any misgivings about the work that goes on in professional branding and identity projects.

The fact is that, as a client, you’re rarely going to end up with a logo that looks like a Monet because the best logos are minimalist. But you shouldn’t let the simplicity of the final concepts deceive you into thinking that the process was easy or quick. Design is like any other service; you generally get what you pay for. As you can see from the examples below the wordmark is just the tip of the iceberg. The forms and shapes of the logo are broken up and applied to a whole range of material.