Logotype; Jacob Battista

Here are a few initial proofs for a logotype for sound and lighting technician Jacob Battista.

As a freelancer and sole trader the most important part of Jacob’s business identity was ensuring that clients had a visual cue for the work that he does.  I thought the business card format would fit well with a graphic of a sound mixing desk so I took a few creative liberties with a sound desk and made a vector illustration in a number of colour schemes.







Masking tape and sharpie labels are also an occupational hazard so I also did one proof with a hand-written logotype and a more informal feel to it.

For the face of the card I experimented with imagery like mic inputs and audio jacks and a waveform created by a mic lead but in the end Jacob chose to go with a simple minimalist logotype.  The face represents white light and the reverse represents sound.


Richard Pendavingh

Photographer, designer and weekend historian. Editor of The Unravel. Writes about design, tech, history and anthropology.


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