Kyle Fletcher

Sometimes a good, simple idea is like a gorgeous girl on the arm of some average-looking bloke.  You're jealous but at the same time you can't help but stare. I think this logo was a bit like that for me.
Kyle Fletcher / http://www.usklf.com/

Of course then you find that the average bloke is only 24, actually pretty goddamned talented and has a solid porfolio of design work under his belt and probably drives an Audi or something.  Jerk.

Sorry Kyle.  I got lost in my own analogy there.  You’re probably a champ.

You can find more of his work on usklf.com

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Richard Pendavingh

Photographer, designer and weekend historian. Editor of The Unravel. Writes about design, tech, history and anthropology.

https://twitter.com/selectav

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