This is great for a bunch of reason. Let me count the ways;
- It’s fun.
- It’s a new camera technique, I really thought Hitchcock and Kubrick had worked them all out.
- The technique actually aides purpose of the video – to showcase the clothing line.
- The music.
- The editing.
Cooper has a great video landing page for his portfolio site as well as a bunch of images showing how his skipping-rope camera was put together. It also features a clever little short called Paradoxical Plane which the closest thing I’ve seen to a film of an Escher scene. Forget Inception, this is really quite disorientating.